Use cases / eCommerce

Sportitude saw their average basket size increase 23% with Limepay.

Sportitude Logo

The Challenge

Sportitude is an online retailer offering the latest and greatest authentic performance sports gear from all leading sports brands as well as Australian and international hard-to-find specialist brands.

Sportitude started looking for a new BNPL because their existing BNPL providers would force their customers to redirect from their website during checkout to the BNPL provider website. This meant Sportitude was losing control of their customer data and customer experience. This added friction was also considered a key contributor to increasing cart abandonment.

The Solution

Sportitude chose Limepay because it had a single solution that addressed both of their needs (pay instantly plus Buy Now Pay Later), delivered by a single widget which didn’t redirect the customer to a 3rd party website. This has made the entire checkout experience seamless for the customer.

The Results

Within 6 months of adopting Limepay’s white label BNPL solution, Sportitude has seen what it considers a dramatic improvement in sales results:

23% increase in basket size

Over the 2020 Christmas period basket size increased by 23%.

Reduced chargebacks

Chargeback rates have declined dramatically year on year.

What we loved about Limepay’s white-label solution is that we retain the full customer experience on our website the entire time

Roumen Staykov

Founder CEO

How we stand out

The Limepay Difference

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