We are passionate about putting you back in control of payments

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Looking To The Future Of Payments

Our Story

The past 5 years have delivered huge transformations in online payments with the rise of the likes of AfterPay and Zip among many others. It’s made business easier, but has come at a price - disrupting merchant-customer relationships and adding overly-expensive credit layers that clutter the customer experience. With an incredible team boasting experience from the likes of Google, Equifax and Paypal, we founded Limepay in Sydney, in 2016, with a focus on enterprise.

We offer a complete but ever-evolving payments experience designed for merchants - bringing the best of traditional and emerging (like buy now, pay later) payment experiences together under your brand.

The People who Make It Work

Our Team

Tim Dwyer

Chief Executive Officer, Co-Founder and Director

Tim is a technologist, strategist and leader of people. With 20 years’ industry experience across the globe recognised for maximising brand performance by spearheading a number of “firsts” in customer transformation. Tim has robust experience with some of Australia’s leading brands including Hilton, ASOS and H&M - with proven success delivering customer value and revenue growth. As the Founder and Chief Innovation Officer of Limepay, he is building a dynamic, talented, forward thinking team to drive new opportunity and performance around lifetime value, optimising brand performance. Tim holds a Bachelor of accounting and finance at Macquarie University, and a Masters in architectural design at University of Technology, Sydney

Tim is a technologist, strategist and leader of people. With 20 years’ industry experience across the globe recognised for maximising brand performance by spearheading a number of “firsts” in customer transformation. Tim has robust experience with some of Australia’s leading brands including Hilton, ASOS and H&M - with proven success delivering customer value and revenue growth. As the Founder and Chief Innovation Officer of Limepay, he is building a dynamic, talented, forward thinking team to drive new opportunity and performance around lifetime value, optimising brand performance. Tim holds a Bachelor of accounting and finance at Macquarie University, and a Masters in architectural design at University of Technology, Sydney

Josh Edis

Chief Operating Officer, Co-Founder and Director

Josh has been involved in the commercialisation and growth of multiple international technology, marketing, media and data driven companies over the past 25 years. As an entrepreneurial co-founder and advisor to various start-ups, Josh has been a catalyst for driving business growth and distribution partnerships in North America, Europe and Australia. With a proven track record in both early stage growth and global enterprise businesses, Josh has spearheaded a variety of strategic growth initiatives, m&a transactions, technology licensing and distribution partnerships for some of the world's most advanced technology and data driven companies, including the likes of Telstra, Equifax, REA Group, Carsales Ltd, News Corp, NewAtlas.com, AFL, ESPN and Disney, in addition to Google, Yahoo!, AdSlot, Lexer, Adacado.com, Signal.co and Krux (Salesforce DMP).

Josh has been involved in the commercialisation and growth of multiple international technology, marketing, media and data driven companies over the past 25 years. As an entrepreneurial co-founder and advisor to various start-ups, Josh has been a catalyst for driving business growth and distribution partnerships in North America, Europe and Australia. With a proven track record in both early stage growth and global enterprise businesses, Josh has spearheaded a variety of strategic growth initiatives, m&a transactions, technology licensing and distribution partnerships for some of the world's most advanced technology and data driven companies, including the likes of Telstra, Equifax, REA Group, Carsales Ltd, News Corp, NewAtlas.com, AFL, ESPN and Disney, in addition to Google, Yahoo!, AdSlot, Lexer, Adacado.com, Signal.co and Krux (Salesforce DMP).

Andy Britz

Chief Technology Officer

With more than 20 years of Information Technology experience and success, Andy is a strategic and solutions-focused technology leader with a superb blend of hands-on technical, management, and team-building skills. Having successfully delivered several high volume distributed systems and run large IT teams at some of the world's most recognised brands - including Gamesys, Betfair and (most recently) as CTO of Simple Machines, Andy brings a wealth of experience spanning a broad and diverse technology set and holds a Bachelor of Technology in Information Technology from the Cape Peninsula University of Technology.

With more than 20 years of Information Technology experience and success, Andy is a strategic and solutions-focused technology leader with a superb blend of hands-on technical, management, and team-building skills. Having successfully delivered several high volume distributed systems and run large IT teams at some of the world's most recognised brands - including Gamesys, Betfair and (most recently) as CTO of Simple Machines, Andy brings a wealth of experience spanning a broad and diverse technology set and holds a Bachelor of Technology in Information Technology from the Cape Peninsula University of Technology.

Willie Pang

Chief Executive Officer, Managing Director

Willie is a world class executive with a proven track record in building and accelerating high growth businesses. As a widely respected captain of industry, he brings deep experience gained in leadership roles in publicly listed corporations, start ups and scale ups, including the likes of Yahoo! and WPP, Melbourne IT and Hitwise (Experian). In addition, he co-founded, launched and exited two successful start ups, Ventures in Digital Media (ViDM) and iClick Global. In 2011, following the merger of ViDM with a US entity, it was Inc Magazine's fastest growing business in Silicon Valley and eighth fastest in North America. iClick Global, as part of iClick Interactive, successfully listed on the NASDAQ Stock Market in 2017, having helped launch the international sales footprint for the likes of China's dominant media companies, Tencent and Baidu. Willie holds a number of Board and Advisory roles, and currently serves as Managing Director for GroupM Services (part of WPP), having recently held the role of CEO, MediaCom. With over $1.5B in turnover and clients that include the top 5 in every industry sector, Willie has successfully steered the company to 5 years of consecutive profit growth. He is a trailblazer and entrepreneur, with the core belief that culture eats strategy for breakfast.

Willie is a world class executive with a proven track record in building and accelerating high growth businesses. As a widely respected captain of industry, he brings deep experience gained in leadership roles in publicly listed corporations, start ups and scale ups, including the likes of Yahoo! and WPP, Melbourne IT and Hitwise (Experian). In addition, he co-founded, launched and exited two successful start ups, Ventures in Digital Media (ViDM) and iClick Global. In 2011, following the merger of ViDM with a US entity, it was Inc Magazine's fastest growing business in Silicon Valley and eighth fastest in North America. iClick Global, as part of iClick Interactive, successfully listed on the NASDAQ Stock Market in 2017, having helped launch the international sales footprint for the likes of China's dominant media companies, Tencent and Baidu. Willie holds a number of Board and Advisory roles, and currently serves as Managing Director for GroupM Services (part of WPP), having recently held the role of CEO, MediaCom. With over $1.5B in turnover and clients that include the top 5 in every industry sector, Willie has successfully steered the company to 5 years of consecutive profit growth. He is a trailblazer and entrepreneur, with the core belief that culture eats strategy for breakfast.

Katie Johnston

Chief Counsel and Company Secretary

Before joining Limepay in early 2021, Katie had accumulated over 15 years of experience in private practice as a corporate law specialist (including at a top-tier global law firm). She has deep experience in financial services, listings and financial markets including the likes of ASX, TSXV and AIM, capital raisings both regulated and unregulated, M&A transactions including hostile takeovers and schemes of arrangement, and continuous disclosure compliance including advising clients listed on multiple exchanges. Katie also has deep experience with the myriad of compliance issues that follow multi-listings, shareholder and regulatory approvals covering a broad range of constitutional, legislative, and listing rule approval requirements, as well as cross border transactions involving counterparties, legislatures and or regulators from numerous jurisdictions including UK, US, ASIA, Africa and Europe. Her passion is corporate strategy and investor relations.

Before joining Limepay in early 2021, Katie had accumulated over 15 years of experience in private practice as a corporate law specialist (including at a top-tier global law firm). She has deep experience in financial services, listings and financial markets including the likes of ASX, TSXV and AIM, capital raisings both regulated and unregulated, M&A transactions including hostile takeovers and schemes of arrangement, and continuous disclosure compliance including advising clients listed on multiple exchanges. Katie also has deep experience with the myriad of compliance issues that follow multi-listings, shareholder and regulatory approvals covering a broad range of constitutional, legislative, and listing rule approval requirements, as well as cross border transactions involving counterparties, legislatures and or regulators from numerous jurisdictions including UK, US, ASIA, Africa and Europe. Her passion is corporate strategy and investor relations.

Andy Mitchell

Advisory Board Member

Andy is a highly experienced payments, credit and banking executive with a 20 year track record in senior leadership roles. His most recent role was as a senior executive at Zip.co where he has responsibility for new long-term business opportunities, M&A, equity and growth capital funding and industry, government and regulatory stakeholder management. He led Zip’s $40m capital raise from Westpac Bank and the company response to the ASIC enquiry into BNPL. Prior to this, Andy spent two and a half years at Westpac Bank Consumer Finance including time as Head of Personal Lending and worked on the Merchant Working Capital and consumer credit strategies at PayPal Australia. He was formerly the Director and Chief Operating Officer of ASX-listed Infochoice, where he led the turnaround and sale of the business to iSelect. He has served on a number of boards, including ASX-listed Infochoice and Payments Australia. He served as a member of the creditors committee of Babcock and Brown. Andy is currently COO and CFO of Fintech scale-up Simple KYC where he runs many of the day to day operations of the company.

Andy is a highly experienced payments, credit and banking executive with a 20 year track record in senior leadership roles. His most recent role was as a senior executive at Zip.co where he has responsibility for new long-term business opportunities, M&A, equity and growth capital funding and industry, government and regulatory stakeholder management. He led Zip’s $40m capital raise from Westpac Bank and the company response to the ASIC enquiry into BNPL. Prior to this, Andy spent two and a half years at Westpac Bank Consumer Finance including time as Head of Personal Lending and worked on the Merchant Working Capital and consumer credit strategies at PayPal Australia. He was formerly the Director and Chief Operating Officer of ASX-listed Infochoice, where he led the turnaround and sale of the business to iSelect. He has served on a number of boards, including ASX-listed Infochoice and Payments Australia. He served as a member of the creditors committee of Babcock and Brown. Andy is currently COO and CFO of Fintech scale-up Simple KYC where he runs many of the day to day operations of the company.

What We Believe

Our Limepay Mission

At Limepay, we’re designing the future of payments. We’re focused on putting business back in control of their online and in-store customer payment experiences.

The Limepay Difference